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Board Members

Sharla Marocchi

Chairperson

BHR Law Group

Sharla Marocchi

Sharla celebrates her 7th year on the WITOC board of directors!  She now oversees the Chairman's Advisory Council.  Organization, development, processes, and bringing out the best in people are her passions.  Her professional background includes legal compliance, administration, and paralegal along with business development and operations.  Her success in expanding international business resulted in being awarded 2018 Exporter of the Year from the Irvine Chamber of Commerce.    She began her career in New York City in advertising sales with Modern Bride Magazine.  She has been a Director of Operations and Export Manager. She holds a degree from Brigham Young University in Communications and Business.

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Simona Racek

President

Getting to Global

Simona Racek

Simona Racek serves as the WITOC President. She is the Director of Global Trade at Getting to
Global. This forward-thinking technology company provides solutions and programs to multiply the
impact of economic development, trade, and investment organizations worldwide. Simona's work at
Getting to Global focuses on digital export programs that streamline trade through innovative digital
tools. Companies use Getting to Global's technology to navigate and apply for export grants, access
export financing, assess export regulations, manage export documentation, and participate in virtual
trade missions. 
Simona works with clients in the private and public sectors, including the Los Angeles Regional Small
Business Development Center Network, the Ventura Economic Development Collaborative, and the
World Trade Center San Diego, delivering next generation. Go Global programs that support
hundreds of businesses in their internationalization efforts. 
Simona is the project leader of the digitizing trade initiative sponsored by the San Diego and Imperial
District Export Council to implement a global digital standard for managing trade transactions online
utilizing the International Chamber of Commerce Uniform Rules for Digital Trade Transactions
(URDTT) published on October 1, 2021. Simona has published several articles and educational
videos on digitizing trade. She is also the founder of Just Down the Street, an international trade
consulting company that provides export consulting services to trade organizations.
Simona grew up in Romania during the communist regime and learned the importance of access to
information and goods from outside the borders from an early age. She graduated Magna Cum Laude
from the California State University, Los Angeles, with a bachelor's in International Business. She
received the 2016 Educational Award for Excellence in Export Development from the District Export
Council of Southern California and Port of Los Angeles.  
Simona is a mindfulness practitioner in the Plum Village tradition and is fluent in Romanian.

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Siddhi Khara

Vice Pres. & OWIT Rep

Ayra Consulting

Siddhi Khara

Siddhi Khara is an avid entrepreneur & international trade professional who is solution-driven, reliable, and detail-oriented.  Her professional career in trade began as an Assistant Trade Specialist for the U.S. Commercial Service.  She then worked for a Los Angeles based Food & Beverage export company (ATI); where she obtained first-hand experience in international logistics, documentation, and sales. She embarked on her entrepreneurial journey when she started her own innovative import digital platform (BIB); where U.S.based customers could rent or purchase imported South Asian textiles and garments.  She gained international strategy experience as a consultant for renowned market research firm- Euromonitor International in which she spent 5 years providing data-driven solutions for market entry, competitive analysis, and product positioning to clients in the CPG & B2B space across a variety of industries (Food, Beauty, Packaging). Currently, she is in the process of starting her own consulting firm- Ayra Consulting. She works closely with clients such as Nomadory- focused on sustainable trade; to develop and execute their digital media marketing strategy.  Siddhi is an MBA graduate from UC Irvine’s Paul Merage School Of Business, UCLA Certification Program in International Trade & Commerce, UC Irvine BA Business Econ & BA International Studies.  She currently serves as Vice President & OWIT representative for WITOC.

 

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Jenny Davidoff headshot

Jenny Davidoff

Secretary

 J. Davidoff & Associates

Jenny Davidoff

Jenny Davidoff is the founder and Sales Director of J. Davidoff & Associates. Fluent in Spanish, Jenny assists clients as a sourcing agent for distributors and retailers in South America.  She also provides marketing and promotion, management and training of Spanish language trainers for business and schools. She holds a Bachelor of Science in Business Administration - International Business from California State University Long Beach (CSULB) as well as an Associates Degree in Business Administration and an Associates Degree in Liberal Arts from Long Beach City College. 

Jenny completed a Fundamentals Certification Program meeting the standards of the Council of Supply Chain Management Professionals (CSCMP) for: Customer Service Operations, Demand Planning, Inventory Management, Manufacturing and Service Operations, Supply Chain Management Principles, Supply Management and Procurement, Transportation Operations, and Warehousing Operations. Jenny is an Alumni of JusticeCorps (a program within the AmeriCorps Volunteer Network), and a NASBITE member.

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Harvinder Mudahar

Programs

Technologent

Harvinder Mudahar

A highly experienced sales and marketing professional with MBA in Business Administration with emphasis on Marketing. Experienced in developing and implementing action plans to deliver effective customer solutions and building long-term strategic relationships. Solid experience in managing teams to increase efficiency and productivity, while maintaining and improving customer relationships. Superior skills in project management, export control, customer relation, event coordination as well as database management. Responsible and detail-oriented in project leadership and execution.

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alondra gaytan

Alondra Gaytan

Treasurer

Economic Development Collaborative – SBDC

Alondra Gaytan​

Alondra Gaytan

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Jessica Yip

Jessica Yip

Membership

Inven Global

Jessica Yip

Jessica Yip is the former Business & International Development Manager at the Greater Irvine Chamber of Commerce. In this role she developed and grew foreign direct investment initiatives to attract UK life science and technology companies to the city of Irvine and provide support for their expansion or relocation. She also organized the annual Orange County World Trade Week for three years and led the digitization and global expansion of the program in 2020. 
She currently works as Strategic Partnership Manager at esports media company, Inven Global, where she manages partnerships and programs that grow the esports phenomenon in the west. 
Jessica has been an active participant in Women in International Trade OC for the past 3 years, and has most recently been appointed Membership Chair on their Board of Directors. She also sits on the Marketing Committee of career education non-profit, Vital Link OC. She holds a degree in Communication from University of California, Davis.
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Tatyana Aguirre

Government Liason

US Commercial Services

Tatyana Aguirre

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Jasmine Braswell

Government Liason

US Commercial Services

Jasmine Braswell

Top-performing professional offering several years experience providing dynamic business development and account management strategizing to the U.S. Department of Commerce. A record of success in consulting US companies and customizing solutions to enhance targets and direction to successfully export US goods and services to foreign counties. Proven track record of identifying creative ways to present and implement export- related initiatives and programs to enhance agency visibility and promote trade. Knack for using advanced communication skills to obtain, and build consensus among diverse stakeholders resulting in successful and meaningful partnerships in the international business community and completion of project goals.

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Natalie Hatour

Government Lisaon

US Commercial Services

Natalie Hatour

Natalie Hatour

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Advisory Council

Karen Scuncio

Advisor

OC Small Business Development

Karen Scuncio

Karen Scuncio is a part-time consultant with the Orange County Small Business Development Center (SBDC) specializing in international business from operations to sales.  Since 1997, Karen has been a principal of S-C International which provides product development and sales representative services.  The firm assists businesses in increasing their US and International sales. Over the years, she has worked with numerous companies in a wide range of industries and has helped them grow their international sales and operations.

Karen has over 25 years of international business experience. Her career started after graduating from California State University Fullerton with a B.A., Business Administration with a concentration in international marketing. She began working in the international freight forwarding and customs brokerage field which gave her a strong foundation in import/export logistics and US regulatory compliance. She has continued to be actively involved with OC  trade community.

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Harvinder Mudahar

Advisor

Technologent

Harvinder Mudaha

A highly experienced sales and marketing professional with MBA in Business Administration with emphasis on Marketing. Experienced in developing and implementing action plans to deliver effective customer solutions and building long-term strategic relationships. Solid experience in managing teams to increase efficiency and productivity, while maintaining and improving customer relationships. Superior skills in project management, export control, customer relation, event coordination as well as database management. Responsible and detail-oriented in project

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Michael Jackson

Advisor

Meeks, Sheppard, Leo & Pillsbury

Michael Jackson

MICHAEL JACKSON joined Meeks, Sheppard, Leo & Pillsbury LLP in 2003. He received his B.A. from the University of California Los Angeles (UCLA), cum laude, in 1999, his J.D. from Whittier Law School, cum laude, in 2002 and is a member of the California bar. Mr. Jackson specializes in import and export matters including classification, valuation, origin marking, antidumping/countervailing duty issues, CBP/FDA/IPR seizures and recordkeeping. He is also experienced in assisting companies meet the requirements of various U.S. Customs and Border Protection sponsored programs including C-TPAT and ISA. He participates in various Southern California trade associations including the Orange County Bar Association - International Law Section Chair-Elect, Women in International Trade - Orange County (WITOC) as the Professional Development Chair as well as active memberships in the LACBFFA and FTA . He has traveled extensively on client matters throughout North America, the Caribbean, Europe, the Far East and Southeast Asia.

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Sean Hill

Advisor

Avalon Risk Management

Sean Hill

Sean Hill is an Account Executive with Avalon Risk Management. Sean has over 10 years
experience in the insurance industry. Prior to joining Avalon, Sean worked directly with
retail agents in helping to secure commercial insurance package policies in over 100
different niches. He also has underwriting experience in establishing new programs that
have helped increase new business production in specialty niche markets.
Sean is a member of Emerging Insurance Professionals, Southern Orange County
Chapter, has a P&C license and an Associate in General Insurance (AINS) designation. He
is also an Air Force veteran and has a bachelor’s degree in Sociology from Arizona State
University. Sean participates in various industry organizations such as the Harbor Trucking
Association, Foreign Trade Association, Los Angeles Area Chamber of Commerce, Women
in Trade Los Angeles, and Orange County chapters. His experience has been valuable in
helping clients with their insurance and surety needs.

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Past Presidents

2018 – 2020Sharla Marocchi, Operations Director and Consultant
2015 – 2017Karen Scuncio, OC Small Business Development Center
2009 – 2014Margaret Heine, Attorney at Law
2007 – 2008Ana Ascencio
2006 – 2007Rosa Hernandez, MGIC
2005 – 2006Laura Gimenez, City of Santa Ana
2003 – 2005Anita Cates-Reyes, CATES-REYES Enterprises
2001 – 2003Melanie Froysaa, Mazda North American Operations
2000 – 2001Mary Francia, Century Communications
1999 – 2000Margaret Heine, Attorney at Law
1998 – 1999Wendy Huff Levi, Bausch & Lomb Surgical
1997 – 1998Irene Bassin, Bassin & Associates
1996 – 1997Tanya Foxe, Penske Logistics
1995 – 1996Diana Fierro Carr, Denny’s International
1994 – 1995Patty Senecal, Transport Express, Inc.
1993 – 1994Michael Doesburg, Jetstream Cargo Group
1992 – 1993Betty Harder Lucero, Silicon Systems
1991 – 1992Lydia McClure Lee, AST Research
1990 – 1991Paula Polizzi, Mai Basic Four
1989 – 1990Loraine Hodgson, Cycle Industries
1988 – 1989Kathleen Miltimore, Zet Marketing Co., Inc.